PPC Services in Kathmandu, Nepal
Maximize Your ROI with Expert PPC Services
Drive targeted traffic and increase conversions with our data-driven paid advertising strategies built for Nepali businesses. Immediate results, measurable ROI.
- ROI-Focused Campaigns
- Google & Meta Certified
- Weekly Reporting
Nepal's Top-Rated PPC Agency
Based on ROAS & client satisfaction
Average ROAS
100+
Active Campaigns
-32%
CPA Reduction
15+
Years of Experience
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What is PPC & How Can it Help You?
Learn how Pay-Per-Click advertising works and how Nepalese businesses use it to reach customers actively looking for their products or services.
100% Transparent
Google Ads Certified
Meta Business Partner
LinkedIn Partner
Understanding Pay-Per-Click Advertising
The fundamentals of PPC and how it works for businesses in Nepal
What is PPC?
PPC (Pay-Per-Click) is a digital advertising model where businesses pay a fee each time someone clicks on their ads. Instead of earning visits organically, you’re essentially buying visits to your website. When PPC works correctly, the fee is less important because the click is worth more than what you pay for it.
For example, if you pay Rs. 30 for a click, but the click results in a Rs. 3,000 sale, you’ve made a substantial profit.
How Does PPC Work?
1. User Searches
Someone searches for keywords related to your business on Google, Facebook, or other platforms.
2. Ad Auction
The platform runs an instant auction to determine which ads to show based on relevance, bid amount, and quality.
3. Ad Display
Your ad appears to the user if you win the auction. The position depends on your bid and ad quality.
4. Pay Per Click
You only pay when someone actually clicks on your ad, making it a cost-effective advertising method.
Key PPC Statistics in Nepal
85%+
of customers begin research online before buying
76%
of local searchers visit a physical location within 24 hours
28%
of local searches result in a purchase
0
waiting time once PPC campaigns go live
Benefits for Nepali Businesses
- Immediate visibility and traffic
- Measurable ROI and performance
- Local market penetration
- Precise targeting and control
- Cost-effective budget management
- Compete with larger businesses
Types of PPC Advertising
Explore different PPC platforms and ad formats available for your business
Search Ads
Google Ads
Text ads that appear when people search for specific keywords on Google
- High intent traffic
- Keyword targeting
- Best for conversions
Display Ads
Google Display Network
Visual banner ads shown on websites across Google’s Display Network
- Brand awareness
- Visual storytelling
- Remarketing opportunities
Social Media Ads
Meta Platforms
Sponsored content on platforms like Facebook, Instagram, LinkedIn, and Twitter
- Demographic targeting
- Engagement focus
- Community building
Shopping Ads
Google Shopping
Product listings that appear in search results with images, prices, and store information
- Product visibility
- E-commerce focused
- Higher CTR
PPC vs SEO: Which is Right for You?
Compare PPC and SEO to determine the best strategy for your business goals.
| Aspect | PPC Advertising | SEO |
|---|---|---|
| Speed of Results | ✔️ Immediate | 🕒 3–6 months |
| Cost Structure | Pay per click | Time investment |
| Targeting Precision | ✔️ Highly precise | Broad targeting |
| Long-term Value | Stops when budget ends | ✔️ Sustainable traffic |
| Best For | Quick results, promotions | Long-term growth |
Pro Tip: Most successful businesses use both PPC and SEO together for maximum results.
PPC Strategy & Best Practices
Key focus areas for building and scaling profitable PPC campaigns in Nepal.
Our Strategy
Goal Setting
Set measurable goals such as leads, sales, or revenue growth.
Audience Research
Understand your target market’s behavioUr, preferences, and online habits.
Competitive Analysis
Analyse competitor strategies to find gaps and cost advantages.
Our Focus Areas for Campaign Optimization
Keyword Research & Selection
Target high-intent keywords that your customers actively search for.
- Use local language variations
- Include location-based keywords
- Focus on commercial & transactional intent
Ad Copy & Creative
Write compelling ads that attract clicks from your target audience.
- Highlight unique selling points
- Include clear call-to-actions
- Test multiple variations
Landing Page Optimization
Ensure your landing pages turn clicks into leads or sales.
- Match ad message to landing page
- Optimize for mobile devices
- Reduce loading times
Budget & Bid Management
Smartly allocate budget and adjust bids based on performance data.
- Start with modest budgets
- Monitor cost-per-acquisition
- Adjust based on ROI
Key PPC Metrics We Track
Click-Through Rate (CTR)
Percentage of people who click your ad after seeing it
Measures ad engagement
Cost Per Click (CPC)
Average amount you pay for each click on your ad
Shows how efficiently your budget is spent
Conversion Rate
Percentage of clicks that result in desired actions
Tracks how many clicks turn into actions
Return on Ad Spend (ROAS)
Revenue generated for every rupee spent on ads
Shows overall campaign profitability
Quality Score
Google’s 1-10 rating of your ad relevance and quality
7+ preferred
Cost Per Acquisition (CPA)
Average cost to acquire one customer or lead
Varies by industry
Reporting & Analysis
Regular Monitoring
- Daily budget and spend tracking
- Weekly performance reviews
- Monthly strategy assessments
Reporting & Analysis
- Pause underperforming keywords
- Increase bids on profitable terms
- Test new ad variations
Getting Started with PPC
Your roadmap to launching successful PPC campaigns in Nepal.
Step-by-Step Launch Process
Business Assessment
We review your business goals, target audience, and current marketing efforts.
Timeline: 1-2 days
Strategy Development
We design a PPC strategy aligned with your market, budget, and objectives.
Timeline: 3-5 days
Account Setup & Tracking
We set up ad accounts, install tracking, and configure campaigns.
Timeline: 2-3 days
Campaign Launch
Campaigns go live with active monitoring from day one.
Timeline: 1 day
Optimization Phase
Continuous testing and refinement to improve results over time.
Timeline: Ongoing
Step-by-Step Launch Process
30 Days
Initial data collection and campaign optimization
60 Days
Stable performance with clear ROI insights
90+ Days
Optimized campaigns delivering consistent results
Ready to Start Your PPC Journey?
Our certified PPC specialists are ready to help you launch, optimize, and scale paid ad campaigns for your business.
End-to-End PPC Management Services
We run paid advertising campaigns to support your business goals, budget, and customers with clear tracking so you can see exactly where your money goes and what it delivers.
Google Ads Management
See Measurable Results with Google Ads
Our Google Ads service helps businesses in Nepal reach their target audience at the exact moment they search for your products or services. We create, manage, and optimize campaigns that deliver measurable returns on investment.
Our Google Ads Services Include:
- Search Campaign Management
- Shopping & Product Ads
- Performance Max Campaigns
- Display & Remarketing
- YouTube Video Advertising
- Local Service Ads
Why Choose Our Google Ads Service:
Our Google Ads specialists focus on spending your budget wisely. We monitor campaigns daily, improve ads, and remove what does not work. This way, your cost stays under control and results improve.
Key Benefits
- Instant visibility for high-intent searches
- Control who sees your ads and where
- Clear tracking of leads, sales, and costs
- Flexible budgets that scale up or down
What Sets Us Apart?
Keyword research based on how Nepali people search
Competitor analysis to avoid wasted spend
A/B testing of ad copy & landing pages
Simple weekly performance reports
Google Ads Performance Metrics We Track
Conversion Rate
Percentage of clicks that convert to enquiries or sales
Cost Per Click
Average cost for each ad click
Quality Score
Google’s rating of your ad and page’s relevance
Return on Ad Spend
Revenue generated for every rupee spent
Meta Ads Management
Effective Meta Platform Advertising
Reach the right people on Facebook, Instagram, and WhatsApp while they scroll, watch, and engage. Our Meta Ads service helps businesses in Nepal reach the right audience at the right time to get enquiries and sales.
We focus on simple, clear messaging and controlled spending so your ads stay effective without wasting budget.
How We Manage Meta Ads:
We monitor campaigns daily and make small improvements regularly. Ads that do not perform are paused, and the budget is shifted to what actually brings enquiries or sales. This keeps costs under control while results improve over time.
What We Focus On
- Audience targeting based on interests, location, and behaviour
- Lead generation ads for enquiries and calls
- Retargeting past visitors or engagers
- Creative testing to improve results
Why Meta Ads Work
- People discover you before they search
- Strong for local services and eCommerce
- Visual formats boost trust & awareness
- Flexible budgets for growing businesses
Meta Ads Performance Metrics We Track
Engagement Rate
Likes, comments, shares, and clicks on your ads.
Conversion Rate
Actions taken after clicking ads, such as form fills or purchases.
Cost Per Lead
How much you pay for each enquiry/lead
Ad Relevance Score
Meta’s rating of your ad’s relevance
E-commerce Ads Management
Sales-Driven E-commerce Advertising
Our ad campaigns are built to sell products, not just get clicks. We help online stores in Nepal increase product visibility and maximize sales through ads on search, social platforms, and online marketplaces where customers compare and buy products.
We concentrate on showing the right products to the right people and tracking what actually leads to purchases.
How We Manage eCommerce Ads:
We track product views, add-to-cart actions, and completed purchases. Ads and products that generate sales receive more budget, while underperforming ones are improved or paused. This keeps spending efficient and revenue-focused.
What We Focus On
- Product & category-level ads
- Shopping & catalogue-based ads
- Retargeting ads to get back past visitors
- Dynamic ads based on the user's interests
- Testing creatives, prices, and offers
How E-commerce Ads Work
- Products appear with images, prices, offers
- People see ads while browsing or searching
- Campaigns scale during peak seasons
- Retargeting brings back visitors who did not buy the first time
E-commerce Ad Platforms We Manage
Google Shopping
Product-based ads shown in search results
Facebook & Instagram Shops
Visual product ads across social platforms
Daraz Ads
listings promoted and featured in the marketplace
Dynamic Remarketing
Product reminders shown to past visitors
PPC Solutions for Every Industry
We create industry-specific PPC campaigns that address the unique challenges and opportunities in your sector.
Travel & Tourism PPC
Reach travelers planning their next trip to Nepal with targeted Google Ads and Meta campaigns.
E-commerce PPC
Drive qualified traffic and sales to your online store with conversion-focused PPC campaigns.
Healthcare PPC
Connect patients with your healthcare services through carefully managed medical PPC campaigns.
Education PPC
Attract prospective students to your educational institution with strategic campaigns.
Real Estate PPC
Generate quality leads for property sales and rentals through targeted advertising.
Automotive PPC
Drive showroom visits and test drives with location-based automotive advertising.
Hospitality PPC
Increase bookings for hotels and restaurants with compelling travel-focused campaigns.
Financial Services PPC
Generate leads for banking, insurance, and financial planning services.
Food & Beverage PPC
Promote restaurants, food delivery, and catering services to local customers.
Professional Services PPC
Generate leads for law firms, accounting, consulting, and other professional services.
Home Services PPC
Connect homeowners with contractors, repair services, and home improvement professionals.
Fitness & Wellness PPC
Attract new members to gyms, yoga studios, and wellness centers with targeted campaigns.
Not sure which industry fits your business? Contact us for a personalized recommendation.
Our PPC Management Process
We follow a clear, step-by-step process to plan, launch, improve, and scale PPC campaigns in Nepal. This way, you will always know what is being done and why.
Step 1
Planning & Research
We learn about your business, customers, and competition before spending your budget.
- Set campaign goals (leads, sales, revenue)
- Research how people search for your products or services
- Review competitors’ ads & offers
- Find opportunities based on your budget
Step 2
Campaign Setup
We build highly-targeted campaigns in a clean and organised way so they are easy to manage and improve.
- Account & campaign structuring
- Keyword & audience setup
- Ad copy & creative development
- Conversion tracking & analytics setup
Step 3
Optimization & Testing
Once ad campaigns are live, we improve them based on real performance.
- Regular bid management
- A/B testing of ad creative
- Landing page optimization
- Budget allocation adjustments
Step 4
Reporting & Analysis
We provide clear reports that explain campaign results in simple terms.
- Leads, sales, and cost tracking
- Weekly performance updates
- Monthly review and next-step planning
- Explanations of what changed and why
Ready to improve your PPC results? Work with a team that focuses on clarity, cost control, and outcomes.
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FAQ
Frequently Asked Questions About PPC
Get comprehensive answers to common questions about PPC advertising, management, and strategy
What is PPC advertising and how does it work?
PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. When someone searches for keywords related to your business, your ads can appear in search results, and you only pay when someone clicks on your ad. Think of it as buying visits to your site rather than earning them organically.
How long does it take to see results from PPC campaigns?
You can start seeing traffic immediately after launch, but meaningful optimization typically takes 1 to 2 months. Most businesses see significant improvements in performance and ROI after 2-3 months of consistent optimization and A/B testing.
What types of businesses should use PPC advertising?
PPC works best for e-commerce stores, local service providers, education consultancies, healthcare clinics, real estate companies, and professional services in Nepal. If your business needs immediate traffic and leads, PPC is ideal.
How much should I budget for PPC advertising in Nepal?
PPC budgets in Nepal typically range from Rs. 15,000 to Rs. 200,000 per month, depending on your industry, competition, and goals. We recommend starting with a modest budget of Rs. 15,000-20,000 per month to gather data and optimize performance before scaling up.
What's the difference between PPC and SEO marketing?
PPC provides immediate visibility and traffic through paid ads, while SEO builds organic traffic over time. PPC offers precise targeting and immediate results but requires ongoing ad spend, whereas SEO takes 3-6 months to show results but provides long-term, sustainable traffic. Most successful businesses use both strategies together.
How do you ensure my PPC budget isn't wasted?
We closely monitor ad spend, pause underperforming ads, optimize bids, and focus budget on keywords and audiences that lead to enquiries or sales. We also conduct regular reviews to reduce unnecessary spend and improve results over time.
How do you track and measure PPC campaign success?
We track user interactions that matter to your business, such as enquiries, calls, purchases, ad cost per sale (cost-per-acquisition), and return on ad spend (ROAS). We use Google Analytics, conversion tracking, and custom dashboards to report campaign performance and business impact. These help you understand what is working and what is being improved.
Do you manage both Google Ads and Facebook Ads?
Yes, we manage Google Ads (Search, Display, Shopping), Facebook & Instagram Ads, LinkedIn Ads, and YouTube advertising. This means you do not have to look for separate agencies to manage ads on different platforms. Platform choice depends on where your customers are most active and likely to take action.
Can I run PPC campaigns myself or should I hire an agency?
You can run PPC campaigns yourself, but it takes time, and it is easy to miss advanced setup and optimisation details. Agencies bring experience, professional tools, advanced strategies, and dedicated time to manage and optimize campaigns. This reduces costly mistakes and improves results faster.
What is remarketing and how does it work?
Remarketing shows targeted ads to people who previously visited your website but did not buy or enquire. It is highly effective because you are reaching warm prospects who already know your brand. Remarketing campaigns have higher conversion rates than regular campaigns and help maximize the value of your ad investment.
How competitive is PPC advertising in Nepal?
PPC competition in Nepal varies by industry, with education, real estate, and finance sectors being the most competitive. However, there are still opportunities to gain advantage through better targeting, higher ad quality, clearer messaging, and local market understanding.
What makes your PPC management different from other agencies in Nepal?
We focus on cost control, clear reporting, and practical improvements rather than false, unrealistic promises. Our campaigns are built for the Nepali market and managed by certified Google Ads specialists who combine local market expertise with international best practices.
Still Have Questions?
Our PPC specialists are ready to answer your questions and help you understand how our services can benefit your business.
Free PPC strategy consultation
Complimentary account audit worth Rs. 12,000
Custom proposal aligned with what your business needs
No obligation • 100% confidential
Let's Talk About Your PPC Campaigns
Speak with Our PPC Specialists
Want better results from paid advertising? Our PPC team helps you plan, launch, and improve ad campaigns while keeping costs under control and tracking how they perform.
Free Campaign Audit
Get a detailed review of wasted ad spend, missed opportunities, and improvement areas in your existing PPC campaigns.
Custom Strategy Development
Receive a clear action plan that covers keywords, ads, targeting, and budget use based on your goals and current performance.
Transparent Pricing
Simple pricing with no hidden charges. You always know what you are paying for and why. No false promises, only realistic results.
Our Performance Guarantee
If we are unable to deliver clear improvements to your ad campaigns within the first 60 days, we will continue managing your campaigns for an additional month at no cost.
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