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Google Ads Management: Nepal to the World

Maximise ROI with Expert Google Ads Management

From search and display to video and shopping campaigns, our Nepal-based team builds high-performance Google Ads strategies that deliver measurable returns for businesses worldwide.

Request a Google Ads Audit
  • Search & Display Campaigns
  • YouTube Video Ads
  • Shopping & Local Ads

Certified Google Ads Specialists

Data-driven campaign management since 2018

0%

Average Conversion Lift

350+

Campaigns Managed

6.8x

Avg. ROAS

92%

Client Retention

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Navigate directly to any section of our comprehensive Google Ads services overview.

Understand Google Ads
Our Google Ads Services
Industry Solutions
Launch Your Ad Campaign
Our Process
Why Choose Queen's Digital?
Frequently Asked Questions
Speak to Ad Specialists

Our Google Ads SEO Services

Specialised Google Ad solutions tailored to your specific needs and the Nepali market.

Google Ads Management Services

Google Ads places your business at the top of search results, across partner websites, on YouTube, and inside apps right when potential customers are looking. We handle everything from campaign setup and keyword research to bid strategy, creative development and optimisation so you can focus on running your business.

Our Services Include:

  • Campaign strategy & account structure
  • Ad copywriting & creative production
  • Conversion tracking & analytics setup
  • Keyword research & negative-keyword management
  • Bid management & budget allocation
  • Ongoing optimisation & A/B testing

Why Choose This Service:

With hundreds of campaigns managed globally from our Kathmandu base, we combine local cost efficiency with international expertise. Explore the tabs below for details on each campaign type.

Start Your Campaign

Key Benefits

  • Immediate search visibility
  • Precise audience targeting
  • Measurable ROI on every dollar
  • Scalable across markets

Features

  • Google Partner certified team
  • Real-time performance dashboards
  • Weekly optimisation cycles
  • Transparent monthly reporting

Search Ads

Intent-driven text ads

Display Ads

Visual brand awareness

Video Ads

YouTube & partner sites

Shopping Ads

Product listing campaigns

Search Network Advertising

Capture high-intent traffic the moment people search for your products or services. Our search campaigns use granular keyword targeting, responsive search ads and smart bidding to deliver qualified clicks at optimal cost.

Our Services Include

  • Keyword research & match-type strategy
  • Ad extension (sitelinks, callouts, snippets)
  • Negative keyword refinement
  • Responsive search ad creation
  • Quality Score optimisation
  • Competitor analysis & positioning

Why Choose This Service?

Search ads deliver the highest intent traffic in digital marketing. We structure campaigns for maximum Quality Scores, lowering your cost per click while increasing impression share.

Launch Search Campaigns

Key Benefits

  • High purchase intent
  • Precise keyword targeting
  • Flexible budget control
  • Fast time-to-results

Features

  • Keyword gap analysis
  • Ad scheduling optimisation
  • Device-level bid adjustments
  • Search term mining

Quality Score

Average 8/10 across accounts

CTR Lift

2–3× industry average

CPC Savings

Up to 35% lower CPCs

Impression Share

Maximised visibility

Display Network Advertising

Build brand awareness and stay top-of-mind with visually compelling ads placed across millions of websites, apps and Google properties. We design, target and optimise display campaigns that move prospects through the funnel.

Our Services Include:

  • Responsive display ad design
  • Contextual & placement targeting
  • Frequency capping & viewability controls
  • Audience segmentation & targeting
  • Remarketing list development
  • Brand safety & exclusion management

Why Choose This Service?

Display advertising reaches over 90% of internet users worldwide. Our creative team produces scroll-stopping visuals while our media team ensures they appear in brand-safe, high-converting placements.

Build Brand Awareness

Key Benefits

  • Massive reach across the web
  • Visual storytelling
  • Low cost per impression
  • Effective remarketing channel

Features

  • Custom audience segments
  • A/B tested creatives
  • Placement performance reviews
  • Cross-device targeting

Reach

90%+ internet coverage

Formats

Static, animated & HTML5

Audiences

In-market & affinity

Remarketing

Dynamic product ads

YouTube Video Advertising

Leverage the world’s second-largest search engine to reach engaged audiences with skippable in-stream, bumper and discovery ads. We handle scripting guidance, audience strategy and performance optimisation.

Our Services Include:

  • In-stream & bumper ad campaigns
  • Audience targeting & sequencing
  • YouTube channel growth strategy
  • Video discovery ad placement
  • Creative performance analysis
  • Cross-platform video remarketing

Why Choose This Service?

Video ads drive higher recall and engagement than any other format. Our team optimises for both awareness and action-based objectives, ensuring your video spend translates into tangible results.

Launch Video Campaigns

Key Benefits

  • High engagement & recall
  • Cost-efficient CPV model
  • Precise demographic targeting
  • Sequential storytelling

Features

  • TrueView & non-skip formats
  • Custom intent audiences
  • Brand lift studies
  • Companion banner design

View Rate

Above-benchmark VTR

CPV

Competitive cost per view

Audiences

Custom intent & affinity

Sequencing

Multi-step storytelling

Shopping & Local Ads

Put your products front and centre with Google Shopping campaigns and drive foot traffic with Local Services and Maps ads. We manage product feeds, optimise listings and maximise your return on ad spend.

Our Services Include:

  • Google Merchant Center setup & feed management
  • Product title & description optimisation
  • Competitive price benchmarking
  • Standard & Performance Max shopping campaigns
  • Google Maps & Local Services ads
  • Feed diagnostics & error resolution

Why Choose This Service?

Shopping ads deliver the highest ROAS in ecommerce advertising. We optimise your product feed at the SKU level, ensuring each listing competes effectively on price, imagery and relevance.

Grow Product Sales

Key Benefits

  • Product-level visibility
  • High purchase intent
  • Visual-first format
  • Local foot-traffic growth

Features

  • Feed health monitoring
  • Custom label segmentation
  • Bid-by-margin strategy
  • Local inventory ads

Feed Health

99%+ approval rate

ROAS

Industry-leading returns

Local Ads

Maps & Services ads

Performance Max

AI-powered campaigns

Campaign Setup & Ongoing Management

Beyond individual campaign types, our management service covers the full lifecycle, from initial audit and tracking implementation to daily bid adjustments, creative refreshes and strategic scaling.

Our Services Include:

  • Account audit & restructuring
  • Automated rules & scripts
  • Monthly strategy reviews
  • Conversion tracking(GA4, GTM)
  • Competitor & market intelligence
  • Bid strategy testing (tCPA, tROAS, Max Conversions)

Why Choose This Service?

Consistent, proactive management separates good campaigns from great ones. We treat your ad spend like our own, optimising daily and reporting transparently so you always know where your budget goes.

Get Expert Management

Key Benefits

  • Proactive daily optimisation
  • Full-funnel tracking
  • Transparent reporting
  • Strategic scalability

Features

  • Custom dashboards
  • Automated alerts
  • Script-based automations
  • Quarterly business reviews

Daily Checks

Proactive optimisation

Tracking

GA4 + GTM + offline

Reporting

Live dashboards

Reviews

Monthly strategy calls

Google Ads Solutions Tailored to Your Industry

We craft bespoke Google Ads strategies that address the unique challenges and opportunities of each vertical.

E-commerce & Retail

Drive product sales with Shopping, Performance Max and dynamic remarketing campaigns that maximise ROAS.

  • Product feed optimisation
  • Dynamic remarketing
  • Seasonal campaign planning
Learn More

Service Businesses

Generate qualified leads with search campaigns targeting high-intent service queries in your area.

  • Lead form extensions
  • Call-only campaigns
  • Location targeting
Learn More

Local Stores & Restaurants

Increase foot traffic with Local Services ads, Maps ads and geo-targeted search campaigns.

  • Google Maps visibility
  • Store visit tracking
  • Promotion extensions
Learn More

B2B & Startups

Build pipeline with targeted search and display campaigns focused on decision-maker audiences and long-tail keywords.

  • LinkedIn-matched audiences
  • Account-based targeting
  • Whitepaper promotion
Learn More
View All Industry Solutions

Performance-Driven PPC

Ready to Scale Your Google Ads Performance?

Get a full-scale campaign audit with clear recommendations, projected outcomes, and transparent pricing with no obligation.

350+

Campaigns delivered worldwide

6.8x

Average return on ad spend
Schedule Your Audit

Google Ads Audit Package

Full-spectrum review of your Google Ads account

  • Account structure & Quality Score analysis
  • Keyword & search-term audit
  • Ad copy & creative review
  • Conversion tracking validation
  • Competitor benchmarking report
  • 30-day optimisation roadmap

Our Four-Step Google Ads Process

A structured, transparent methodology that takes campaigns from initial audit through to scalable, profitable growth.

Step 1

Discovery & Audit

We review your existing account (or start fresh), analyse competitors and align campaign goals with business objectives.

  • Current account health check
  • Competitor landscape review
  • Goal & KPI alignment
  • Budget recommendations

Step 2

Strategy & Planning

We build a detailed campaign plan covering keywords, audiences, ad formats, bidding strategy and budget allocation.

  • Keyword universe development
  • Audience segmentation plan
  • Ad format recommendations
  • Bid strategy selection

Step 3

Campaign Setup

We implement campaigns with meticulous structure, with proper naming, tracking, extensions and conversion actions.

  • Account & campaign build-out
  • GA4 & GTM tracking setup
  • Ad copy & creative production
  • Extension implementation

Step 4

Launch & Monitor

Campaigns go live with close supervision. We monitor performance signals and make rapid adjustments during the learning phase.

  • Controlled launch rollout
  • Real-time performance monitoring
  • Budget pacing checks
  • Early anomaly detection
Start Your Google Ads Project

FAQs

Frequently Asked Questions

Get answers to common questions about our Google Ad services.

What exactly is Google Ads and how does it work?

Google Ads is Google’s pay-per-click advertising platform that lets you show ads in search results, on YouTube, across partner websites and inside apps. You bid on keywords or audience segments, and you only pay when someone clicks your ad or watches your video. Queens Digital manages the entire process — from keyword research and ad creation to bid optimisation and performance reporting.

Unlike SEO, Google Ads can generate traffic and leads within hours of launch. However, campaigns typically need 2–4 weeks of data collection before we can optimise effectively. Most clients see meaningful performance improvements within the first 30–60 days as we refine targeting, bids and creative based on real data.
The ideal mix depends on your goals. Search campaigns capture high-intent demand, Shopping campaigns drive ecommerce sales, Display and YouTube campaigns build awareness, and Performance Max leverages AI across all Google channels. During our discovery phase, we recommend the combination that aligns with your objectives and budget.
There’s no universal minimum, but we generally recommend starting with at least NPR 50,000–100,000 per month in ad spend (plus management fees) to gather statistically significant data. Your optimal budget depends on industry competition, target geography and growth ambitions. We’ll recommend a realistic budget during our initial consultation.
Absolutely. While we’re proudly based in Kathmandu, a significant portion of our clients target audiences in India, the Middle East, Europe and North America. Google Ads is inherently global, and our team has deep experience with international campaign structures, currency management and geo-specific strategies.
You’ll receive a live dashboard with real-time metrics plus a detailed monthly report covering spend, conversions, ROAS, Quality Scores and strategic insights. We also hold monthly review calls to discuss performance and agree on next steps. Full transparency is non-negotiable.
A well-optimised landing page is often enough to begin. We can advise on landing page best practices and, if needed, help build high-converting pages that maximise your ad spend. The key is relevance between your ad and the page a visitor lands on.

Don’t see your question here? Contact us, and we’ll be happy to help.

Talk to Our Google Ads Specialists

Let's Build a High-Performing Campaign Together

Whether you’re launching your first campaign or scaling an existing account, our certified Google Ads team is ready to help you drive measurable growth.

Free Campaign Audit

Receive a no-obligation review of your current Google Ads account with actionable recommendations.

Certified Specialists

Work with a Google Partner team that manages hundreds of campaigns across multiple industries.

Transparent Pricing

No hidden fees. You will know exactly what you are paying for management and what goes to ad spend.

New Client Offer

Mention this page to receive a complimentary competitor ad analysis with any Google Ads management engagement (valued at Rs. 15,000).

Request Your Google Ads Consultation

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