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Facebook & Instagram Marketing — Nepal to the World

Grow Your Brand with Expert Facebook & Instagram Marketing

From organic content and Reels to high‑converting paid campaigns across Facebook, Instagram and WhatsApp — our Nepal‑based team builds full‑funnel Meta marketing strategies that deliver measurable results for businesses worldwide.

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  • Facebook & Instagram Ads
  • Organic Content & Reels
  • WhatsApp Business Campaigns

Certified Meta Business Partners

Full‑funnel social media management since 2018

0%

Average Engagement Lift

500+

Campaigns Managed

4.2x

Avg. ROAS on Meta Ads

95%

Client Retention

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Explore our comprehensive Facebook, Instagram & WhatsApp marketing services.

Meta Solutions
Our Marketing Services
Industry Solutions
Let's Talk Campaigns
How Does It Work?
Why Choose Queen's Digital?
Frequently Asked Questions
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Our Services

Specialized solutions tailored to your specific needs and the Nepali market.

Facebook & Instagram Marketing Services

Meta’s family of apps — Facebook, Instagram, Messenger and WhatsApp — reaches over 3.7 billion people monthly. We help you harness that audience with a blend of organic community building, paid advertising, creative content production and data‑driven optimisation. Whether you need more leads, online sales, app installs or brand awareness, our Nepal‑based team delivers global‑quality results at competitive rates.

Our Services Include:

  • Facebook & Instagram paid ads
  • Instagram Reels & Stories campaigns
  • Facebook Pixel & Conversions API setup
  • Organic content strategy & community management
  • WhatsApp Business marketing & automation
  • Audience research & custom audience building

Why Choose This Service:

With hundreds of campaigns managed from Kathmandu for clients across Asia, Europe and North America, we combine local cost efficiency with international expertise. Explore the tabs below for details on each service area.

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Key Benefits

  • Access 3.7B+ monthly users
  • Precise audience targeting
  • Full‑funnel attribution
  • Scalable across markets

Features

  • Meta Business Partner team
  • Real‑time performance dashboards
  • Weekly creative refreshes
  • Transparent monthly reporting

Facebook Ads

Lead gen & conversions

Facebook Ads

Visual brand growth

Facebook Ads

Short‑form engagement

WhatsApp

Short‑form engagement

Facebook & Instagram Paid Advertising

Turn ad spend into predictable revenue with campaigns engineered for performance. We manage everything from campaign architecture and creative production to bid strategy, audience segmentation and conversion tracking across Facebook, Instagram, Messenger and the Audience Network.

Our Services Include:

  • Campaign strategy & account structure
  • Dynamic product ads (DPA)
  • Retargeting & remarketing funnels
  • Lookalike & custom audience creation
  • Lead generation & instant form campaigns
  • A/B testing of creatives, copy & audiences

Why Choose This Service?

We build campaigns around your unit economics — not vanity metrics. Every dollar is tracked from impression to conversion, and we optimise daily to maximise your return on ad spend.

Launch Paid Campaigns

Key Benefits

  • Granular audience targeting
  • Multi‑format ad delivery
  • Real‑time budget control
  • Cross‑platform remarketing

Features

  • Advantage+ campaign setups
  • Creative fatigue monitoring
  • Automated rules & alerts
  • Attribution modelling

ROAS

Average 4.2× return

CPL

Below‑industry averages

Retargeting

Dynamic product ads

Testing

Continuous A/B splits

Organic Content & Community Management

Paid ads drive traffic; organic content builds trust. We develop and execute content calendars, manage your communities and create scroll‑stopping posts, Reels, Stories and carousels that grow your following and keep audiences engaged.

Our Services Include:

  • Content calendar planning & execution
  • Stories & carousel design
  • Hashtag research & strategy
  • Instagram Reels & Facebook video production
  • Community management & moderation
  • User‑generated content campaigns

Why Choose This Service?

Consistency and quality are the two pillars of organic growth. Our creative team produces platform‑native content that aligns with your brand voice while following algorithm best practices.

Build Your Community

Key Benefits

  • Authentic brand storytelling
  • Algorithm‑optimised posting
  • Higher engagement rates
  • Reduced dependence on ads

Features

  • Monthly content calendars
  • Platform‑native design
  • Engagement rate tracking
  • Trend‑responsive content

Reels

Short‑form video content

Carousels

Educational slide posts

Stories

Daily engagement touchpoints

UGC

Customer content curation

Remarketing, Pixel & Audience Setup

Most visitors don’t convert on their first visit. Our remarketing funnels bring them back with the right message at the right time. We set up your Facebook Pixel, Conversions API and custom audiences to ensure every interaction is tracked and leveraged.

Our Services Include:

  • Facebook Pixel installation & configuration
  • Custom & lookalike audience building
  • Cart abandonment & browse retargeting
  • Conversions API (server‑side) setup
  • Dynamic remarketing campaigns
  • Cross‑platform audience syncing

Why Choose This Service?

Proper tracking is the foundation of profitable advertising. We ensure your Pixel fires correctly on every event, your Conversions API supplements browser‑side data, and your audiences are segmented for maximum relevance.

Set Up Your Pixel

Key Benefits

  • Recover lost conversions
  • Precision audience segments
  • Server‑side data resilience
  • Higher match rates

Features

  • Event‑level Pixel diagnostics
  • CAPI integration
  • Audience overlap analysis
  • Frequency cap management

Pixel Setup

Full event tracking

CAPI

Server‑side reliability

Audiences

Custom & lookalike

Retargeting

Dynamic product ads

WhatsApp Business Marketing & Automation

WhatsApp is the most‑used messaging app in Nepal and across South Asia. We help you leverage WhatsApp Business for customer communication, broadcast campaigns, catalogue sharing, automated replies and click‑to‑WhatsApp ad campaigns that convert conversations into sales.

Our Services Include:

  • WhatsApp Business profile setup & optimisation
  • Broadcast & promotional messaging
  • Automated greeting & away messages
  • Click‑to‑WhatsApp ad campaigns
  • Product catalogue setup
  • WhatsApp CRM integration

Why Choose This Service?

With 98% open rates and instant delivery, WhatsApp marketing outperforms email and SMS in engagement. We build campaigns that feel personal — not spammy — driving real conversations that close deals.

Start WhatsApp Campaigns

Key Benefits

  • 98% message open rates
  • Personal one‑to‑one feel
  • Rich media support
  • Instant customer response

Features

  • Automated chatbot flows
  • Broadcast list management
  • Catalogue integration
  • Performance analytics

Open Rate

98% average

Click‑to‑Chat

Ad‑to‑conversation

Catalogues

In‑app product browsing

Automation

Quick replies & bots

Facebook & Instagram Marketing for Every Industry

We tailor Meta marketing strategies to the unique demands of each social media platform, ensuring your campaigns resonate with the right audience.

E‑commerce & Retail

Drive product sales with dynamic product ads, Shopping campaigns and Instagram‑first visual strategies.

  • Dynamic product ads
  • Instagram Shopping integration
  • Seasonal campaign planning
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Hospitality & Travel

Inspire bookings with stunning visual content, destination Reels and lead gen campaigns for hotels and tour operators.

  • Destination Reels campaigns
  • Booking lead gen forms
  • Review & UGC showcasing
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Education & Training

Generate student enquiries with targeted lead gen ads, webinar promotions and course awareness campaigns.

  • Lead form campaigns
  • Webinar & event promotion
  • Lookalike audience scaling
Learn More

Professional Services

Build authority and generate high‑quality leads for consultancies, law firms and financial advisors.

  • Thought leadership content
  • LinkedIn–Facebook syncing
  • Client testimonial campaigns
Learn More
Explore All Industry Solutions

Full‑Funnel Meta Marketing

Ready to Scale Your Social Media Performance?

Get a comprehensive social media audit with clear recommendations, projected outcomes and transparent pricing — no obligation.

500+

Social campaigns delivered

4.2x

Average return on ad spend
Schedule Your Audit

Social Media Audit Package

Full‑spectrum review of your Facebook & Instagram presence

  • Account & page health analysis
  • Ad account structure review
  • Audience & targeting assessment
  • Creative performance audit
  • Competitor benchmarking report
  • 30‑day action plan

Our 4‑Step Facebook & Instagram Marketing Process

A structured, transparent methodology that takes your social media presence from audit through to scalable, profitable growth.

Step 1

Discovery & Audit

We review your existing Facebook and Instagram presence, analyse competitors and align social media goals with business objectives.

  • Page & ad account health check
  • Competitor landscape review
  • Goal & KPI alignment
  • Budget recommendations

Step 2

Strategy & Planning

We build a detailed social media plan covering content pillars, audiences, ad formats, creative direction and budget allocation.

  • Content pillar development
  • Audience persona mapping
  • Creative brief & direction
  • Channel & budget allocation

Step 3

Setup & Tracking

We implement Pixel, Conversions API, custom audiences and campaign structures with proper naming and conversion actions.

  • Facebook Pixel & CAPI setup
  • Custom audience creation
  • Ad account restructuring
  • UTM & conversion tracking

Step 4

Creative & Launch

Our creative team produces platform‑native ad and organic assets. Campaigns go live with close supervision during the learning phase.

  • Ad creative production
  • Organic content calendar launch
  • Controlled campaign rollout
  • Learning phase monitoring
Start Your Social Media Project

FAQs

Frequently Asked Questions

Get answers to common questions about our services.

What's included in your Facebook & Instagram marketing services?

Our services cover the full spectrum: paid advertising (campaign setup, management and optimisation), organic content creation and scheduling, community management, Reels and Stories production, Facebook Pixel and Conversions API setup, remarketing funnels, WhatsApp Business campaigns and monthly performance reporting. We tailor the mix to your goals and budget.

We recommend starting with at least NPR 30,000–80,000 per month in ad spend (plus management fees) to gather meaningful data. Your optimal budget depends on your industry, target geography and growth goals. We’ll recommend a realistic budget during our initial consultation.
Paid campaigns can generate traffic and leads within 24–48 hours of launch. However, campaigns need 7–14 days in the learning phase before optimisation kicks in. Most clients see meaningful performance improvements within 30–60 days as we refine audiences, creatives and bidding.
Yes. We believe organic and paid strategies should work together. Organic content builds brand trust and community, while paid campaigns drive targeted traffic and conversions. We manage both under a unified strategy to maximise results.
Absolutely. We handle full Pixel installation, event setup (purchases, leads, add‑to‑carts etc.), Conversions API integration for server‑side tracking, and custom audience creation — ensuring your data is accurate and your campaigns are optimised.
Definitely. While we’re based in Kathmandu, a large portion of our clients target audiences in India, the Middle East, Europe, North America and beyond. Meta’s global ad platform makes international targeting straightforward, and we have deep experience with multi‑market campaigns.
Boosted posts offer limited targeting and optimisation options. Proper Facebook Ads through Ads Manager allow advanced audience segmentation, conversion optimisation, A/B testing, dynamic creatives and full‑funnel campaign structures. We always use Ads Manager for maximum performance and control.

Don’t see your question here? Contact us, and we’ll be happy to help.

Talk to Our Social Media Specialists

Let's Build a High‑Performing Social Media Strategy Together

Whether you’re starting from scratch or scaling existing campaigns, our Meta marketing specialists are ready to help you drive measurable growth.

Free Social Media Audit

Receive a no‑obligation review of your Facebook & Instagram presence with actionable recommendations.

Certified Specialists

Work with a Meta Business Partner team managing hundreds of social campaigns across multiple industries.

Transparent Pricing

No hidden fees: you'll know exactly what you're paying for management and what goes to ad spend.

New Client Offer

Mention this page to receive a complimentary competitor social media analysis with any engagement (valued at Rs. 15,000).

Request Your Social Media Consultation

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